How do you get people to say YES to your offer when you make it from the stage?
One of the most important parts of getting high percentages of people to say yes to your offer from the stage is these three calls to action.
Call To Action #1: Price Contrast
I like to use a little strategy here that starts with price contrast and then stating the actual retail pricing of the program followed by the actual price of the program today.
Before I make an offer, say, for a $2,000 program, I’ll tell people how much it costs to work with me 1-on-1.
If you’re doing private coaching and you charge $10,000 for your private coaching, you can mention that price before you make an offer for $1,000 or $2,000.
That price contrast shows the value of your coaching in comparison to what the real offer is.
That’s the first call to action that’s made in a powerful, strategic way that gets your audience to see the value of your program.
Call To Action #2: Speak To The Little Voice
The second call to action that I make is to the little voice in my audiences’ heads. I call out their doubt and invite them to step into their bigger future and sign up to my program.
By the second call to action, I’ve got a big majority of the room to take action already.
Sometimes I also throw in a limited bonus – for example, perhaps the first 15 people to take action will get this exclusive bonus. That creates a table rush for me.
Call To Action #3: Regret Story
The third call to action should be some type of story. It’s more emotional. Often, I’ll tell a story of regret. I tell this great story about how my grandparents got to the end of their lives and they lived full lives, and invite my audience to take action and step towards living the life they want for themselves.
The story drops people more into an emotional, heart-space place. Then the emotion fuels them to take action.
Those are my three strategies for calls to action.
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