Having been in the sales industry for a very long time, I often hear people telling me, “Share your secrets on how to make selling easy.” Don’t worry, I’ll get there, but before it happens, let me explain some things. One, sales is not for everyone, and I’ll tell you why later. Second, while it takes a lot of practice it doesn’t have to be hard. Once you know how, selling will become the easiest thing you do in your business!
How To Make Selling Easy | Level Up Enrolled Clients
So how to make selling easy? One, you should not limit yourself to textbook types of selling techniques. They can be many and hard to remember and implement.
Second, you need to burst your fantasy bubble telling you
- One of these techniques is the way to success.
- If you fail, you cannot bounce back anymore.
Granted, there’s no one method or tool or process that is going to change things for you. I learned that in 17 years of enrolling clients: there is no technique or tool or process that’s going to make a difference for you.
But I learned how to make selling easy by doing one thing: up leveling the quality of people I’m enrolling.
Why I Do It
Yes, I learned how to make selling easy by working with the toughest crowds. The clients I am talking about are those with a net worth of a million dollars.
These are the people who don’t trust people easily. In fact, they are very choosy at the types of seminars and other events they participate in.
Why would I like to work with them? Simple. I feel like selling to them is hard for me. Thus, I need to go do more of that.
There are also strong reasons, and all of them teach you how to make selling easy.
The Lessons From High-Quality Enrollment
Struggling to enroll clients? Make sure you’re clear on how your product or program delivers what THEY want. pic.twitter.com/9bB72xC7dT
— Ted McGrath (@ted_mcgrath) August 6, 2017
One, after you’ve delivered your powerful and effective call to action speech, your high-quality clients are willing to spend money. I am not talking about hundreds but thousands of dollars.
If you create a well-designed program and you can indeed help them, they won’t mind spending more.
Remember too, most of the rich people continue being successful because they invest in themselves. They don’t stop learning and applying what they’ve learned in their passion or interest.
Most of all, the more I have conversations with them to enroll them, the more average selling to them becomes natural for me. When it becomes routine, it becomes easy.
You may be thinking right now, “Wow, I could never do that.”
Is there something that always starts convenient or comfortable? The answer is none. You won’t get to learn how to make selling easy in a few days or even weeks.
But it’s only a temporary challenge. Practice, learn and repeat. Before you know it, you find yourself growing, and long-term sales will become much easier for you.
What you need to focus on is this question: Do you want it to stay difficult for a very, very long time, or do you want it to be challenging for a little bit until you grow and it becomes easier?
What do you think of my counter-intuitive idea on how to make selling easy? Let me know your thoughts.