Establishing your own brand, particularly a motivational speaking brand, is never an easy endeavor. It is especially challenging to build a motivational speaking brand because the people behind them are compelled to be role models who walk their talk. From my experience, I’ve had to go through my personal growth process before I became truly confident in this industry. And I’d like to share with you the story of my journey towards building my brand.
A Motivational Speaking Brand Built With Character
An Overview of The Ted McGrath Brands
To give you an overview, I have created several brands that cater to motivational speaking and online business. We have Superstar Speaker, which is a motivational speaking brand. Then we also have Marketing to Millions and Product to Millions, which are all about growing an online business. Then my other brand is, of course, Message to Millions, which is about finding your life’s story and message. Here, I share how you can turn it into a real career where you can get paid by making a difference in other people’s lives.
How The Ted McGrath Brand Was Born
Diving into this industry, my first notion was I didn’t feel good enough to get my message out. I did not feel like my life story mattered. I have always been the kind of person who sees opportunities and would want to go after them. But I also had hindrances preventing me from getting the things I wanted.
For about two years, I had promoted other thought leaders, authors, and speakers before I even got into the industry. In fact, improving these influential people had been my business.
One day, as I was interviewing someone prominent in the industry and listening to his answer, I realized, “I could answer that.” I mean, I had nine years of experience as a sales professional and as a leader in a corporate organization. I also knew quite a bit about sales and business. So I really believed that I could also make it in this industry.
Within minutes, I had sent out an email to my list, which at that time was only about a hundred people. Now, I have about a hundred thousand people on my email list. Within moments, my brand was born! I had to get on the phone and do a teleseminar and teleclass—it made me both nervous and excited because I was going to be on the forefront.
What bothered me most was that I didn’t have a congruent life when I started my business. I was still in my habit of drinking (but it’s not that I have a problem with people who drink—I just have a problem with my drinking). After overdosing on drugs and alcohol when I was 21 years old, I stopped taking drugs but I continued to drink.
When I started my motivational speaking business, I really believed that thought leaders should be role models who walk the talk. And at that time, I was not ready for that kind of responsibility. So I had trepidation going into this industry. I did not feel good enough because my life was out of alignment.
Journey to Transformation
Because I actually desired to build my motivational speaking brand, I wanted to improve and align my life. So I worked to overcome the challenges I had with my relationships, drinking, guilt, and shame.
Today I have successfully turned my life around. I am in a relationship with the love of my life, whom I am blessed to have. I can now drink occasionally without going off the deep end like how I used to. Quite frankly, I don’t even have the desire anymore to have alcohol or any substances in my body because I just don’t need them.
Be yourself. pic.twitter.com/jl5Vn6nWnn
— Ted McGrath (@ted_mcgrath) August 19, 2017
A lot has transformed and changed for me. Today I just know that I’m going to go the distance and be the best in this industry. I have a very clear vision on that. I want my brands to be known globally as catalysts for change. And for myself to be known as someone who stands for the fulfillment of other people’s dreams and transformation. I want people to identify me as someone who can help them make a difference.
We need more people to stand firm on their dreams and aspirations in life. How often do we actually put “living the dream” out there? I went after my dream of doing my own theater show even though I had no acting experience. Pursuing your aspirations takes courage and willingness to take the risk. And I want to keep on helping other people own their dreams just like I did.
How Life Has Changed
There are still moments where I cannot believe that I am actually fulfilling my goals in life. But there are also times when I feel that I’m stopping myself from pursuing what I want to do. The good thing is, now I know how I can overcome that. I have great tools for personal transformation and spiritual growth.
I believe that my spiritual growth needs to be always better than my business growth. As long as my spiritual growth is ahead, my business will always be okay, and my life will be amazing.
Building a brand is not all business. The kind of character you put into it as a founder will also determine its success. In the construction of my own motivational speaking brand, I have learned the importance of aligning my life with the values that I want for my business. Who you are will influence how you run your endeavors. And ultimately, your own character and attitude can make or break your business.
What are the challenges you need to overcome or the character you need to build for the success of your business? Share your thoughts with me in the comments section below.