Networking 101: How To Have Profitable Conversations
Your business thrives on the community you build. A great marketer is always seeking to expand their community.
I’m going to teach you my ‘5 S’ strategy for having profitable, relationship-building conversations as you build your network:
- STATEMENT
- SYSTEM
- STRATEGY SESSION
- STORY
- SOLD
- Statement
This is your ‘elevator pitch’ when someone asks what you do. The basic formula is: I help people do x so they can do/have y.
Example: “I put on seminars and workshops and teach people how they can run their own seminars so they can get their message out to the world.”
- System
Share the name of your own Blueprint or System (if you don’t yet have one, I recommend you create one).
Example: “I have my Speak To Millions Blueprint. I teach people how they can take their voice and speak to other people in seminars and workshops and spread it around the world.”
- Strategy Session
Don’t try to explain your entire system in a brief conversation. Invite your new connection to a complimentary Strategy Session with you.
Example: “My Blueprint is 7 steps I teach people over 2-3- days in my seminars…we don’t have 45 mins for me to take you through it right now, but I would like to offer you a free strategy session. We’ll talk about what you want to create this year, your challenges, and create a plan of how you can get there.”
- Story
If they’re not sure about taking you up on a Strategy Session on your first invitation, share your story with them to create a deeper relationship. Then invite them a second time to a no obligation conversation with you.
Example: “Let me tell you, my first ever speaking engagement went so badly I almost never got back on stage again! But I learned all I could, and now my Blueprint has made me millions and I speak all over the world and it’s a blessing…so if you have a desire of being a speaker, I can share my life experience on the call and you can share yours, and that’s really all it is.”
- Sold
This is your ideal outcome – your story and system paint a vision of something they’ve been thinking about creating for years. They’re sold on their own vision and ready to take action. You may just be the person to serve them.
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