Let me begin my blog post by asking you this question: Why is it important for you to know how to create a message that’s compelling and unique? I’ll give you two of the best reasons: One, you and the audience can be so connected that you can show up at any event and speak without a script. Two, you don’t need to chase your clients anymore — people are so naturally drawn to you that they’ll be the ones to seek you out. However, how do you make a powerful message?
4 Compelling Tips to Understanding How to Create a Message
I know that understanding how to create a message that’s very powerful and influential is easier said than done. Still, having been in the business for years and building a multi-million empire in the process, I can teach you some of my tips:
How to Create a Message Tip 1: Connect With Your Personal Story
— Ted McGrath (@ted_mcgrath) October 16, 2017
Usually, when it comes to making their speeches during seminars or events, people begin by asking, “What’s my message?” The answer can be so profound or broad that it takes a long time to answer the question. For me, you’re wasting a lot of time in this method.
So here’s my suggestion: instead of starting with your message, begin with a story. Then, watch your message come alive. This is because your most compelling message will emerge from your story.
How to Create a Message Tip 2: Use Your Own Journey
There are many ways to tell your story, but in the end, take the time to explore your story and get as personal as possible. The deeper you go into your story, the more connected you will become with your truth, and the stronger your message will become.
Your personal journey will also make your story and your message unique and, most of all, relatable to your audience. Don’t forget that your message is successful when you touch people’s hearts and make a connection with them.
How to Create a Message Tip 3: Be Vulnerable
Without vulnerability, your message loses power. pic.twitter.com/i6N2O0tym6
— Ted McGrath (@ted_mcgrath) October 20, 2017
In the previous tip, I gave you a link to some types of stories you can tell. However, when you have so many on your mind, you may find yourself confused about which ones to pick.
Let me help you out and give you the deciding factor: Vulnerability. What does this mean? Share your darkest, most embarrassing, most painful story of your life, then what you did to overcome it. To put it another way, share your problem, then offer a solution.
Why? You’re not just sharing your message. What you’re actually doing is helping someone connect to their vision and become inspired about the person they want to be through you. When they listen to you, they should be saying to themselves, “I know what you went through. I can relate to that. And I’m inspired to follow the steps you did to conquer the same problem.”
By being vulnerable, your audience will resonate with the emotions in your story and be inspired by your shifts and transformation. They will be drawn to you.
Your most basic message is this: I help people do x so they can become y. Your message is most compelling when it inspires people to believe they can become who they want to be. However, you can never do that unless you add a “becoming” element in your messaging.
How to Create a Message Tip 4: Make Your Message Dynamic
As you change, your message will change. It should never be a static thing. Instead, it must reflect your growth as a business person and as a human being with new learning and growth.
As you grow, you change, and your message changes and reaches new levels. As your message changes, you attract different types of people to you. Your messaging is alive, and your transformations only make it more powerful.
While these are only four tips on how to create a message, I believe I’ve covered the most important aspects to help you get started. Before I end this post, let me leave you with this wisdom: When the going gets tough, keep in mind it’s never about you. Instead, it’s about them, your clients.
What are your struggles in learning how to create a message? What kind of help are you looking for? Let me know in the comments below.