After years of public speaking and working with clients, I’ve determined that storytelling is the new marketing. After all, people love stories. Stories create that connection that audiences crave. This is why they’re now a great marketing strategy for businesses. Below, you’ll discover the power of story in marketing and learn how you can craft compelling brand stories! By the end of the article, not only will you believe that storytelling is the new marketing, but you’ll also have a plan for the implementation of your own brand story.
Storytelling Is the New Marketing | Why You Should Do It
Storytelling as a Marketing Strategy
There are four main benefits of using storytelling as a marketing strategy:
1. Convey Your Life Message
Knowing your life message is the first step towards creating your brand story. This is what makes your brand storytelling authentic. It’s that authenticity that will bring the clients in.
Remember, people buy into stories of transformation. When clients buy products or programs, it’s actually not these tangibles that interest them. Instead, clients make purchases based on the idea of the transformation that they want for themselves.
2. Tell Your Brand Story
Telling compelling stories is a great way to humanize your brand. Unlike old fashioned marketing, marketing today is not about being the best or showing off your better benefits anymore. Rather, clients want to get more value out of your brand and connect with you. You can only fulfill those needs through storytelling.
In fact, storytelling is at the heart of content marketing. This is how you create relationships with your clients in an organic way. Though the process is not a hard-sell, it eventually translates into sales once a client relationship has been established.
3. Build an Emotional Connection
Whatever your lowest point was, you can learn from it and you can teach others because of it. pic.twitter.com/Zl7VpRhJVF
— Ted McGrath (@ted_mcgrath) October 24, 2017
When you evoke emotions and connect with your audience, you draw them closer to you. Additionally, when your business is associated with a certain emotion, it makes it easier to achieve top-of-mind awareness.
Let me share my life story as an example. The reason why my story resonates with my audience is that they can see part of themselves in me. Some of them are going through a similar struggle. Others simply want to be inspired. Either way, the authenticity of my message builds an emotional connection between me and my audience. That’s what makes it powerful.
4. Gain Loyalty
Every entrepreneur wants their prospects and clients to come back for more. However, among the competition you face, how do you gain loyal customers? One effective way is through storytelling. This is how you can build a connection with your clients and compel them to want more.
Again, it all boils down to authenticity. When you share your life message and tell your brand story right, you can gain the loyalty of your clients.
The Importance of Knowing Your Life Message
To create a unique brand story, you have to anchor it on your life story and message. This is where you share the struggles you’ve faced, how you overcame them, and the lessons you’ve learned along the way. If you want to create your own life story and message, read this article.
You might have felt before that your message is the same as everybody else’s. Perhaps colleagues within your space also want to help people create a transformation within themselves. However, remember that what makes your message unique is that it’s you. It’s your life story. This is something that no one else shares.
Integrate your life story with the message that you share with others. This will make it authentic to you and your clients.
The Two Essentials of Great Storytelling
Before you craft and tell your story, let me share with you the two essential features of great storytelling. These two crucial components will make your story compelling and effective.
Displaying your vulnerability in your story will create a human connection with your audience. Vulnerability makes your story powerful. It allows you to share the personal transformation you went through. Additionally, it teaches the lessons you’ve learned during your journey to transformation.
Your credibility will persuade your audience to go on a journey of transformation with you. You can achieve this by letting them see the results of your own and your clients’ transformations. These examples will inspire your audience to believe that they can also experience breakthroughs.
Vulnerability and credibility are essential to creating stories that make an impact on people’s lives. You create rapport and trust through sharing your story. In turn, these are what inspire people to take action.
How to Tell Your Brand Story
Customers are definitely eager to move past benefits marketing and “number one” claims. So how do you tell a compelling brand story?
The answer lies in focusing on who your clients want to become. You need to inspire the vision of your audience. Let them see how you can help them become the kind of person they want to be. Most importantly, allow them to stand for their own transformation.
A brand story’s ability to create a lasting impact is the main reason why storytelling is the new marketing. Additionally, now that you know exactly what the benefits are, it’s time to create your own unique brand story. Inspire your audience to take the journey of transformation with you today!
Which areas of your transformation journey do you find difficult to share? Do you believe storytelling is the new marketing? I’d love to know how I can help you out or convince you!