People often ask me, “Ted, what are the best marketing strategies you’ve used to grow your business to multiple millions in revenue?” Well, I like to keep things simple, so I only use two basic strategies to give my business a competitive advantage and increase brand awareness. Though small in number, these are powerful marketing strategies that have helped me grow my business and spread my message to millions.
Marketing Strategies to Increase Sales by Millions
Marketing Strategy #1: Brand Story
Are you looking to create presentations online, whether they’re videos, teleseminars, or webinars? Do you want to attract droves of customers to your brand and ultimately inspire those clients to buy? If so, then I have a special gift for you right now.
It’s a presentation swipe file that walks you through exactly how to create your presentations. Sign up here to get access to it now.
What I want to teach you right now is one of my best marketing strategies, and this swipe file will help you get started. With it, you will learn how to create effective presentations. Thanks to this file and my tips, you won’t have to spend hundreds or thousands of dollars for a campaign to sell your product or service.
This is my most successful marketing technique, and it helped me make $1.3 million online in only 27 days.
It’s called a Brand Story.
What Is a Brand Story?
Two effective marketing strategies in a presentation are to highlight the problem and the opportunity to encourage a potential customer to buy from you. The question is: How do you make that presentation attractive and captivating? The answer is a Brand Story.
The Brand Story is about who your client is going to become, not just what they are going to do or have.
There are three different components in the Brand Story:
- Who they’re going to become
- What they’re going to do
- What they’re going to have
Here’s an Example
I start off like this:
“There’s a new celebrity in the world today, and it’s you. You have a life story to tell, life lessons to teach, and a story to share with humanity. With this, you can build a celebrity brand. You can attract droves of clients online, and you can earn multiple streams of income doing exactly what you love anywhere in the world.”
Is it a different approach compared to other marketing strategies? It is — but that’s what makes a Brand Story powerful. This strategy will give you an edge over possible competitors.
Create a New Identity
A Brand Story is a painting of who somebody can become. For example, let’s say you’re in the financial business and you want to work with clients to bring them financial freedom. For this scenario, you might start with, “There’s a new financial master in the world today, and it’s you.”
As another example, if you’re in the business of teaching freedom entrepreneurs, you might say, “There’s a new freedom entrepreneur in the world today, and it’s you.”
These openings are one of the top marketing strategies for me, since they create an identity for the people who are coming into your products and programs. With this strategy, clients who watch your videos and presentations will go, “Wow, I could become the new financial master/freedom entrepreneur/celebrity.” From that first push, they’re going to listen to your message, realize its positive objectives, and take action.
When you say “You have a life story to tell, life lessons to teach, and a story to share with humanity,” what are you doing? You’re finding that life story, finding that message, and sharing it with humanity.
Remind people that they can have a celebrity brand, and they can spread it to millions of people online. Whether they use social media, create a blog post, or simply use word of mouth, they can establish their story. They can even have this great lifestyle and travel the world.
It’s becoming, doing, and having.
A story, therefore, is one of the most powerful marketing strategies you can integrate into your presentation. It lets people imagine the possibilities.
We all need keys to open doors. Find out which one unlocks your room for full potential. https://t.co/zwu8sRB3iy
— Ted McGrath (@ted_mcgrath) July 28, 2017
The New Celebrity
There’s a reason why my videos have 100,000+ views, and why we have people from 30 different countries enrolling in our programs. They’re captivated by becoming the new celebrity.
Now, you might be thinking, “What is the new celebrity?”
It’s the coach who wants to change a life, or the speaker who wants to share their voice with the world. It’s the entrepreneur who’s tired of trading time for dollars. You could be referring to the artist who wants to make a real difference by getting their art and message out to the world. It could also be the internet marketer who wants to make a real difference with their message. Or the author who wants to make a bigger impact than a book.
Do you see what I’m doing right here? I’m specifically identifying who the new celebrity is. I’m speaking to you because you want to spread your message to the world! You’re the new celebrity!
I’m defining what the new celebrity is so that it becomes a movement.
Imagine if somebody shows up to your presentations and hears that. They’re going to be captivated.
If you’re creating videos online, or presentations, or webinars, one of the best marketing strategies is to captivate people in the beginning. Captivation is what will keep them listening to the story of what’s possible. This is truly powerful.
I want to encourage you right now to create your own brand story.
1. Who is your client going to become?
2. What are you having them do?
3. What will they have as a result?
If you want the rest of this, which is the whole presentation formula, click here to get your free Presentation Swipe File.
Marketing Strategy #2: Blueprint Framework
Next, I want to teach you the second effective marketing strategy that will teach you how to get paid for your life story and your message.
It’s a compelling offer.
Most people falter because they don’t know how to present and communicate their story and message using a framework. They don’t realize that a framework is really an offer, and that it gets clients to say yes to their programs.
I call this the Blueprint Framework, and it starts with the Step.
What Is the Blueprint?
Now how do I know this works? The truth is, I’ve made millions of dollars in this business because of this Blueprint.
This Blueprint I’m going to share with you — which is going to teach you how to communicate your offer — is the very Blueprint that helped me get my first $3,000 sale. Trust me, that was a lot of money when I first started out. Especially because I had always felt unworthy of sharing my voice and my message.
Now, my clients pay me $200,000 to work with them privately. Additionally, I have a multi-million dollar company. All these facts emphasize that the framework I’m teaching you is huge and life-changing.
The First Step
It starts with the Step, and the Step is the thing you’re going to teach.
For example, when I’m talking about my high-paying client training, I say:
“I want to share with you my high-paying client training right now. Step one is called The 12-Question Framework.
“The challenge is that most people never ask these 12 questions. Because of that, they don’t find out what their client’s vision is. They don’t understand the desires or dreams of their client, so they’re always hard-selling to close the sale. This method is not able to inspire their clients to take action because they don’t know anything about their clients. That’s a major problem. Have you ever experienced this?”
“You’re going to get this 12-Question Framework, so when you show up to a meeting, you can ask your client questions about their life to identify the challenges that they’re facing. You’ll learn how to paint the opportunity for your clients, so you can ultimately give them a plan and path to success. That’s the solution for people who want to enroll high-paying clients.
“The benefits of doing this are really simple. First, you’ll stop discounting your value and start getting paid what you’re worth. Second, you’ll have more free time, because you’ll be highly-paid for what you do. You’ll have freedom to build on other parts of your business, like the online component that will help you spread your message to more people, like high-paying clients.”
The Value of High-Paying Clients
“If you start enrolling high-paying clients, you can spread your message to millions of people and make the difference you’re meant to make. The 12-Question Framework also gives you a lifestyle-friendly business. After all, if you’re highly-paid, and this Framework guarantees you will be, you can take vacations. You can have a great lifestyle and live anywhere in the world. You can travel.
“Third, it gives you confidence. When you are able to enroll clients, you gain confidence that people want your programs. You have the confidence to stand for the transformation of your clients when they’re not ready to stand for themselves yet. That assertiveness in selling will give you the courage to spread your message to millions of people in the online world.
“So you see? The benefits are amazing.”
Notice what I did: I told them what the step is and identified the problem most of my clients face. Then I gave them a simple solution and told them what the benefits are.
Give Them the Tool
Lastly, I give them the tool:
“The tool to help you get there is simple! It’s one sheet of paper. It’s 12 questions. Those 12 questions come with a video training. All you need to do is watch the video and learn the art of it.
“Then, show up to a meeting with your client, ask the questions, and create a success plan with them. This is an amazing system, and I hope this serves you.”
See what I did there? I presented the tool, which is the offer, and made them excited to begin using it.
When you apply these two marketing strategies I’ve shared with you, your small business can grow and earn more. Not only will you reach your goals for your business, but you will also establish a deeper and more personal connection with your clients and communicate your offer better. Best of all, these powerful marketing strategies will help you spread your message to millions.
How can you use these two marketing strategies for your business? Leave me a comment below and let me know. If you have any questions, I can help clear things up for you.
Editor’s Note: This article has been updated for accuracy and relevancy. Original publish date: August, 2017.